preparing for iWearYourShirt day

February 22, 2010  •  Leave a Comment

Have you seen iWearYourShirt.com?

I discovered it when it first ran in 2009 and was inspired by the simple creativity of the scheme that Jason had come up with: wear a promotional shirt every day and broadcast it on social media - and charge the advtertisers $1 extra for every day of the year ($1 on January 1st, $2 on January 2nd etc.). 

 

It sounds like such a simple plan that it would go unnoticed, but it caught the attention of the media and advertisers because it was original (much like the million-dollar homepage).

 

Thankfully Jason decided to run the scheme again for 2010 - this time with two shirts per day, along with blogs, tweets and live videos and plenty of exposure.

 

I thought that advertising like this would be a great hookup for brushstrokes - not only to support these entrepreneurs (as I like to do) but obviously because t-shirts are a natural extension of the brushstrokes brand. 

 

My "day" will go out towards the end of March, but in advance of that I've had to create my t-shirt designs to choose from. I was so pleased with the main design, I've decided to use it as my profile picture on twitter and facebook. :-) 

 

 


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